Sarah McVey is a digital marketer specializing in social media strategy, helping brands grow and connect with customers through modern, socially-led marketing.

Hey there, I’m Sarah!

I’ve been working in social media for over 12 years with both agency and in-house experience. It’s been a passion of mine ever since I learned to code in middle school to make my Xanga background dreams come true.

I’ve had the opportunity to work across a variety of industries and clients ranging from startups to larger brands, including Marriott, Starbucks, Walmart and Kraft to name a few. All of which have given me a well rounded approach to developing strong social media strategies.

I live for bringing authenticity into my client’s content, allowing them to connect with people in a deeper way, both online and offline.

When I’m not working, you can catch me on the golf course, in pottery class, or at a show - be it theater, concert, or movie.

I look forward to working together!

Sarah’s Specialities

  • Platform Management

    Manage all social media accounts, editorial calendar creation, communicate with customers, social listening, and grow your business.

  • Social Media Strategy

    Develop a comprehensive social media content strategy (organic and/or paid) tailored to your industry and business goals.

  • Paid Advertising

    Manage social advertising & distribution strategy across Facebook, Instagram, X, TikTok, and Pinterest.

  • Platform Audits & Consulting

    Audit current social media platforms, consult on upcoming campaigns, and conduct strategy sessions to develop strong cohesive marketing plans.

  • Influencer Management

    Develop and execute influencer strategies to reach new audiences while building an aesthetically pleasing content arsenal.

  • Social Media Reporting & Analytics

    KPI and metrics tracking with observations and recommendations for improvements and testing.

Past & Current Clients

So, what’s it like to work with Sarah?

"I had the wonderful opportunity to work with Sarah at two different companies and in two very different environments. The first thing you will instantly notice about Sarah is her highly positive can-do attitude. Time and time again she showed her ability to understand her target audience through highly effective content creation and execution. Her team-first disposition makes her a strong asset client side; she built rock solid client relationships time and time again. Sarah takes well to criticism and always strives to give it her all."

Scott D., Associate Creative Director at Mosaic

"Sarah came into SocialKaty enthusiastic and full of energy, and everyday she reminded me why we hired her. She is one of the rare people who inspires others to do well, and not let the small stuff get you down. She impressed clients time and time again with her personable personality and expertise in the social arena. Sarah is smart. Wicked smart, and I know she will do well. I was proud to be her manager."

Meagan L., Global Digital Director at The New York Times

"It was a pleasure working closely with Sarah as my team's Client Success Director at Manifest. Sarah successfully managed and supported our team, so we could provide our clients with the highest quality work. She also attended to clients' concerns while seeking out opportunities for organic growth. Her warm demeanor and strong work ethic enabled our team to succeed, even in the face of challenges. Sarah is skilled in team management, and her positive energy would be an asset for any team."

Kerstin A, Senior Digital Marketing Manager at The Steppenwolf Theater Company

  • Reach the right people at the right time.

  • Figure out the role of content in the consumer decision journey.

  • Engage your audience with scroll-stopping content.

  • Bring authenticity to your brand.

  • Stay ahead of the trends.